Most B2B eCommerce organizations are structurally set up to underperform. I fix that.

I work with B2B commerce leaders whose teams are talented, hardworking, and frustrated because siloed KPIs, unclear ownership, and misaligned incentives make it impossible to move the needle.

I help leadership see the system clearly, realign authority and metrics, and create the conditions where teams can actually improve discovery, conversion, and decision-making.

I’m a B2B commerce and technical product leader focused on system-level clarity. I work with organizations where teams are skilled and motivated, but progress is blocked by fragmented ownership, KPIs, or governance.
My approach combines direct system diagnosis with deep empathy for people. I help leaders see what’s structurally limiting performance and create the conditions for teams to do their best work.
- I speak plainly about structural problems
- I’m empathetic with people and direct about systems
- I don’t optimize inside broken incentive models
- I work with explicit scope, authority, and time boundaries
- I’m not a fit for organizations seeking cosmetic fixes
I work with B2B leaders who suspect their commerce performance problems are structuralnot a talent issue.
My clients are typically operating in complex environments where siloed KPIs, fragmented ownership, and unclear decision rights are blocking progress, and where leadership is ready to confront those issues directly.